INNOVO

October 1, 2024

WWU General Conference Booth 

June 24, 2025

Homecoming Weekend Advertising Campaign

One of the most significant events at Walla Walla University is homecoming weekend. This event welcomes back alums to the campus for activities and to hold reunions. For this year’s event, I was responsible for branding the event and executing it across various advertising materials. The client wanted this year’s branding to focus on nostalgia and have a retro feel, while also highlighting activities that take place during homecoming.

To meet the clients' needs, I created the design, taking inspiration from the mid-century modern movement to give it a retro feel and evoke nostalgia for older guests. I added line art to showcase some of the events that will take place, and I included a photo from deep in the University’s archive to make the design look welcoming. The colors used are a slight adjustment from the University’s main colors to keep them fresh while not straying too far from the University’s branding.